We believe that beauty shouldn’t dictate who you should be, but reflect the best of who you are. When we think of beauty; real, effortless, true beauty, we think of you. Confident women who inspire, who face the world face first, and who know that there is nothing more beautiful than bearing their true selves. bareMinerals is beauty powered by minerals and good-for-skin ingredients; the feeling of freeing your skin; Exhilarating, confident, empowering. bareMinerals is a movement celebrating what makes you, you: Effortless, original, authentic. bareMinerals is the new natural.